Our Sales team lead Liquidline’s business growth, consultatively partnering with prospects and customers to ensure we meet their machine and consumable requirements whilst remaining competitive in the market. The team is made up of a variety of roles that require unique but complementary talents, focused on maximising new business and customer development whilst ensuring the customer receives a product and the ongoing support that exceeds their expectations.


Day-to-day you will find the sales team prospecting, creating new opportunities and supporting existing customers, ensuring they will be in safe hands with Liquidline. The team will scope the requirements of a customer to accurately advise on the most effective solution for them, ensuring that they receive top-notch advice and service. You may find them carrying out machine demonstrations or visiting client sites out on the road. The team work closely with Contract Co-ordination to make sure the customer is looked after through every step of their Liquidline experience. 


We look for confident, responsive, articulate sales professionals; with solid business acumen, the motivation to generate their own leads and proven sales ability and the ability to understand customer needs to ensure the service we provide to all prospects and customers is marketing-leading.


Commercial Director

John Collins

As our Commercial Director, John leads our strategy for business growth, overseeing and inspiring our business development, account management and customer development teams.


Using his extensive industry knowledge and experience, John develops and implements commercial sales-driven strategies that expand the business and grow profitability. 


A born salesman and leader, John is a real people person and has a strong track record of developing relationships not only with key clients but also within his teams. For nearly two decades John held Senior Management Positions at Kafevend, which later became Eden Springs, growing the company to in excess of 100,000 machines in the field and circa £52m in water and coffee revenue. This wealth of industry experience, combined with John’s natural commercial acumen, drive and inspirational approach to management has contributed to the phenomenal business growth Liquidline has experienced over the past few years. 


In addition to his duties as Commercial Director, John also manages our automotive sales team, which provides coffee and water solutions to car showrooms throughout the company. With this small team, Liquidline has grown its market share to over 62% of this sector, a huge success for our business development team.


Business Development

Generating leads and creating new opportunities for the business through customer sales.

Incoming Leads

Nurturing and converting incoming leads generated through digital marketing, including through our websites, email marketing and social media.

Account Management

Managing the requirements of new and existing customers through their lifecycle.

“The Liquidline sales team is like no other. It seems rare to be part of a team that is as incredibly supportive of one another, with passionate drive and dedication in all aspects of the role, to achieve both the targets within the department, as well as uphold the business values. It is truly a delight to work within a sales department with such a sense of positively positioned competitiveness, whilst being in a motivated and focused manner, and being fully supported from sales colleagues and management!”

Alex Crewe - National Account Support - Ipswich

Open Positions