Marketing

The Liquidline Marketing department is responsible for creating and maintaining a strong brand identity for our business, working alongside IT on our website and portal, generating leads from our web channels, designing marketing materials, and assisting with customer development. Our team of Marketers and Designers work hard to understand our audience and goals as a business, developing strategies to increase our brand awareness and grow our company.

Our talented team of Graphic Designers have developed visual brand guidelines for Liquidline that are used across our website and social media. They support our operations and sales teams by producing branded materials such as stickers for machines, brochures, spec sheets and branded gifts.

Digital marketing is a huge part of our lead generation strategy, driven by our marketing team who manage paid ads on Google and ensure our websites are SEO-friendly so that we appear within search results. Our marketing team play a huge role in maintaining effective communication and nurturing our customer relationships, managing our various social media platforms and email campaigns.

Chief Marketing Officer

Katherine Brown

Katherine has over 20 years of experience working with global brands, marketing professionals, and leadership teams, within this time she has successfully launched brands domestically and into new international markets.

With a Post Graduate Diploma focused on Marketing from the Chartered Institute of Marketing and 12 plus years at board level, Katherine is a business professional with a history of working successfully across multiple industries. Her notable achievements include a long list of business turnarounds, focusing on scaling and rapidly growing mature companies and multi-nationals.

Katherine is bringing a range of skills to Liquidline including business planning, direct marketing, multi-channel marketing and ROI management. Specialising in customer-centric strategic profitable business plans, she will be working with the whole marketing team to meet the needs of the business and keep our customers happy.

In her career, she has been lucky enough to mainly work on passion projects with businesses that have a great product and are focused on working together to grow, and Liquidline demonstrates this well. We are excited to have Katherine on the team and look forward to seeing the results we know she will achieve.

Responsibilities

Lead Generation

Generating leads through our website, SEO and social media.

Brand Management

Creating and maintaining our brand identity through visuals and messaging.

Graphic Design